NoVo charges a flat subscription ($79 or $169 a month) rather than taking a percentage of your profits — and that's a deliberate choice, not just a pricing detail. It keeps incentives honest, keeps your money yours, and reflects what NoVo actually is: a tool, not a partner in your P&L.
What a profit cut really implies
A percentage-of-profits model sounds aligned (“we only win if you win”), but it carries baggage. It usually requires the service to track, and often custody or control, your trading — more access, more entanglement, more of the custody risk NoVo is built to avoid. It also creates an incentive for the service to want more risk taken (bigger swings, bigger cut), which is not aligned with your survival. And it muddies whether you're buying a tool or handing over a stake in your account.
Why a flat subscription is cleaner
A subscription is honest about the transaction: you're renting a tool, full stop. NoVo gets paid the same whether you have a great month or a rough one, so it has no incentive to push you toward more risk — its job is simply to be a tool good enough that you choose to keep it. Your profits are entirely yours (it never takes a cut), your money stays in your own broker, and the relationship is clean: pay for the tool, keep what you make.
A profit cut wants you to swing bigger. A flat fee just wants the tool to be worth keeping. Only one of those is aligned with your survival.
The alignment it creates
The subscription model puts NoVo on the right side: to keep your business, it has to keep helping you — not extract more from your gains. Combined with cancel-anytime, no lock-in, the only thing keeping you subscribed is that the tool delivers. That's the incentive structure you want from something you trust with your trading: it earns its keep by being useful, and everything you make is yours. See also NoVo vs. percentage-of-profits services.