VWAP is where the day's volume actually transacted, so it acts as a magnet and a decision line. When price trends away from it and then pulls back, the first touch of VWAP is a high-quality spot — institutions defend it, and a rejection there resumes the move.

The setup

Price makes a directional move away from VWAP (say, a push higher), then pulls back to VWAP. You're watching for the pullback to reject the line — buyers stepping back in at fair value — rather than slice through it. The cleaner the trend and the first the touch, the better; second and third touches weaken.

Entry, target, stop

Entry: the rejection itself — a candle that tests VWAP and closes back in the trend direction (buy calls on a rejection from above in an uptrend; puts on a rejection from below in a downtrend). Target: the prior swing high/low, or gravity / the next wall. Stop: a decisive reclaim of VWAP against you — if price closes back through the line, the rejection failed and the trade is wrong.

The trade is the rejection, not the touch. Wait for price to prove buyers (or sellers) defended VWAP before you click.

When it's strongest — and when to skip

The rejection is highest-odds when VWAP lines up with another level — a flip/VWAP confluence or a wall — and when you're on the trend-supporting side of the regime. Skip it in choppy, directionless tape where VWAP is just being crossed back and forth (there's no trend to resume), and in strong negative gamma where price may blow through VWAP rather than respect it. NoVo maps VWAP alongside the dealer levels so you can see the confluence before you take the rejection.